THE FACT IS
your whole business relies on your CMP
All your SEO efforts, all the technical work to make your website perform
All the content created with love by your teams
All the meetings to convince brands and agencies to invest on your website
Your shiny new hyper-responsive website and funky web apps
Your wonderful brand new analytics tools you use to measure your performance
Your communication budgets and what you pay your most valued employees
Your audience’s trust, your long term goals...
If your CMP is not adapted to your business, all your efforts are useless